SALESmanago hires C-level execs to drive growth across Europe

Following a nine digit Euro investment from Silver Tree and Perwyn, Polish marketing automation platform SALESmanago has announced C-Level executive appointments as it looks to grow the company from 20 to 100 million Euro revenues in the next four years.

Newcomers include VP of Sales, Auke Grondsma, Chief People Officer, James Eastwood, and Chief Marketing Officer, Ian Macleod.

Grondsma was previously Senior Vice President, Head of EMEA Sales at Siteimprove, where he worked for six years. He has also held a sales leadership position at eBay.

Macleod is a B2B/B2C marketing and growth leader with 20+ years’ experience in startup, scale up and global enterprise brands within the SaaS, e-commerce, travel tech, FinTech, entertainment and gambling sectors. He was previously VP of Marketing at Linnworks and CMO at Triptease.

Eastwood has 20 years of international HR transformation and leadership experience, including six years as People Operations Director at Capgemini. Prior roles include HR Director at AON and SVP People Services at Cable & Wireless.

“This experienced C-Level exec team of leaders will drive the SALESmanago model and message to support marketers across Europe and help them exceed their marketing targets consistently in the face of rising inflation and a looming recession,” says Greg Blazewicz, CEO at SALESmanago.

“The e-commerce market is on an unpredictable journey. At a time when revenues are falling and customers are changing habits when it comes to brand loyalty, organisations are in urgent need of new methods and tools to understand consumer behaviours, create personalised customer experiences and, subsequently, maximise revenue growth.”

“That’s why we are championing a new paradigm in cost effective martech and solutions, helping customers to do marketing the lean way. In uncertain markets, where consumer habits are constantly shifting and organisations are reviewing marketing budgets, our platform helps CMOs provide exec teams with the necessary ROI to avoid the usual recessionary cuts.”

SALESmanago has built a foothold in Spain, Italy and Central Europe. The company is now expanding into new markets including UK, DACH, Nordics and Benelux.

In the first half of 2022, it signed up the likes of Toys "R" Us, operating in Spain and Portugal, Pharm24, Greece's largest online pharmacy, and Wycon, an Italian supplier of cosmetics.

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