francesca’s brings in Build-A-Bear veteran Mike Early as CTO

US retailer francesca’s is ramping up its technology objectives by building out its corporate leadership team. 

Mike Early has joined as Senior Vice President and Chief Technology Officer.

Early spent nearly 13 years with Build-A-Bear, where he most recently served as CIO responsible for global technology strategy and execution, leading the effort to rebuild the company's technology capabilities to support its strategic growth plan.

Prior to that, he spent almost 12 years with Macy's Department Stores where he held various leadership roles supporting the brand's apparel retail business.

"During my journey to learn more about francesca's I was struck by the passion everyone I met has for our guests and the respect they have for each other. I am excited to be able to work with everyone across the organisation to create great digital experiences for our customers and our associates," Early says.

Laura Schick, meanwhile, takes on the role of Vice President, E-commerce, bringing with her 20 plus years of retail experience and a background in merchandising, planning, marketing operations, creative operations, go to market transformation and e-commerce leadership to the brand.

"I am thrilled to be joining the francesca's team. The brand statement 'Free to be You' has really resonated with me. There is an authenticity to the fran customer, and the customer first company culture that is inspiring. There is so much potential for both francesca's and franki, and I look forward to being part of that journey,” she says.

“We have invested heavily in ensuring our platforms and service reflect a user experience that consumers today expect. By bringing on both Mike Early and Laura Schick, we're refining and expanding upon the infrastructure needed to remain ahead of the curve, anticipate change, and retain a loyal customer base," says Andrew Clarke, CEO at francesca's.

AppointmentsStaff Writerfrancesca’s, CTOs, Chief Technology Officer, Mike Early, Appointments, Retail technology, Laura SchickComment