British online lingerie retailer BraForMe says that it has transformed its formerly manual order fulfilment operations with Descartes Systems Group’s cloud-based e-commerce warehouse management solution (WMS).

“Success as a small, but rapidly growing, business requires a tight handle on cashflow. Descartes’ e-commerce WMS allows us to scale through highly variable demand, but maintain our profitability,” says Jackson Burton, Director and Co-Founder of BraForMe.

“The solution has helped eliminate picking mistakes and our fast fulfilment capabilities have taken us to the top across our marketplaces. We could never have achieved this type of success with our previous manual ways of working.”

Marie Jo Avero in new colour Wild Ginger and New Arrival PrimaDonna Alalia in Autumn Blue🍂💙

Marie Jo lingerie is designed for those with a smaller bust, and PrimaDonna for fuller bust women. Both beautiful, fashionable designs that aren’t dictated by size... pic.twitter.com/DqP2LLJ4kp
— BraForMe (@BraForMe1) August 30, 2022

The WMS is pre-integrated with major e-commerce platforms, like Channel Advisor, Shopify Plus, and Magento.

Order information is automatically available to be executed via mobile driven multi-order pick-and-pack strategies and then fed into parcel shipment systems.

“We’re pleased to help BraForMe scale fulfilment operations while maintaining a lean operating model,” says Dirk Haschke, VP & General Manager, E-commerce at Descartes.

“Our e-commerce WMS helps marketplace vendors meet strict requirements for time to fulfil, shipment tracking and other performance metrics. BraForMe is an outstanding example of how a WMS is foundational for long-term growth for e-commerce businesses.”

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