Will Linebarger joins Astound Commerce as VP, Composable Commerce

Digital commerce specialist Astound Commerce has appointed Will Linebarger as its Vice President of Composable Commerce.

Linebarger has more than 25 years’ experience across telecommunications, finance and digital commerce.

Over the past six years, he has focused on developing cloud-based, composable commerce solutions, specialising in migration from monolith to MACH-based solutions.

Linebarger will lead the company’s composable and headless digital commerce efforts and report to Peter Youell, EVP, Technology and Solutions.

“I was attracted to Astound’s concentrated efforts on the composable practice market,” he says.

“This team consists of people and elements pioneering innovation and success, and I am eager to take the lead in guiding this practice to offer clients unique and effective products that drive revenue.”

“Our goal is to transform the way consumers shop online and provide our clients with the latest technology to drive sustained business growth,” says Youell.

“Will is a leader who has driven multiple industry firsts throughout his career, and we are excited to bring his knowledge and value to our roster.”

In his previous role as Director of Solution Enablement at commercetools, Linebarger served as the Solution Architecture and Development leader across North America.

Prior to that, he worked with companies including Accenture, Belk, Biztech, eBay Enterprise, and the University of Pennsylvania.