Pinterest preps Beauty School launch in Soho, London

Pinterest is set to open the doors to a Beauty School for the first time.

Taking place on 1st October, in partnership with beauty firms including La Roche Posay, this will feature brand activations and creator workshops directly informed by Pinterest’s trends.

The aim is to demonstrate how brands and advertisers can activate a strategy informed by customer led data, to better engage with their audiences.

The school will be open to the public at The Vinyl Factory in Soho, London.

With workshops and panels spanning across hair, beauty and skincare, these will be based on the beauty trends which are set to dominate the winter 2022 season.

For those unable to visit on the day, they can head to Pinterest to explore the upcoming trends and view creator how to hacks to get inspired from home.

Belinda Boakye, Head of Creator Marketing at Pinterest UK, says: "Millions of beauty lovers in the UK come to Pinterest each month to get inspired, discover new trends and shop, and because we know what people are searching for, we can predict what the next big beauty trends will be.”

“It's a total cheat sheet for beauty brands and creators who can literally inspire people with the very things they're already looking for.”

“We're so excited to launch our first Beauty School in the UK,  working with brands and creators to bring the online magic of what you can find on Pinterest, to a real physical space for the first time."