CBJ, Nationwide Arena team with Zippin to launch checkout-free shopping experience
Ice hockey team The Columbus Blue Jackets, Nationwide Arena and Zippin have announced the launch of checkout-free shopping for fans this season.
Located in the "Bread Financial Boulevard" on the main concourse at section 105-106, the Bread Financial Score & Go is operated by Delaware North selling soft drinks, water, and domestic and craft beer to fans.
"The Blue Jackets are thrilled to offer our fans and guests of Nationwide Arena a new, fast paced concession experience for a fast paced game. Fans will not miss a second of the action thanks to the Bread Financial Score & Go," says Blue Jackets Chief Operating Officer Cameron Scholvin.
"Concessionaires face rising expectations for efficiency from event goers and that is being exacerbated by staffing shortages," says Alice Chan, SVP of Marketing at Zippin.
"Checkout-free changes the economics for this group so they can offer frictionless experiences for their shoppers while increasing efficiencies for the venue operators. A win-win that results in happy fans and increased revenues."
The "Bread Financial Boulevard" is the primary concession area of Nationwide Arena located between sections 101 and 106.
The boulevard was renamed as part of the Blue Jackets multi-year partnership with Bread Financial announced last October.
Bread Financial serves as the team's first Official Financial Services Partner and the Blue Jackets' home helmet partner for the 2022-23 NHL season.
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