Sift appoints former Ping Identity COO Kris Nagel as Chief Executive Office

Sift, a fraud prevention specialist that works with the likes of Everlane, Poshmark, and Harry’s, has brought in Kris Nagel as CEO.

Nagel brings more than 30 years of experience in senior leadership positions at venture backed and public SaaS companies from pre-revenue to $4.5 billion in annual sales, and from early funding to in excess of $10 billion in market capitalisation.

He most recently served as the Chief Operating Officer at identity security platform Ping Identity. Prior to that, Nagel was CEO at Vindicia.

“For the internet to work for all of us, especially businesses and consumers, there must be a foundation of trust,” he says.

“Sift set the standard for establishing trust between business and consumers more than a decade ago when it applied machine learning to combat fraud and accelerate revenue conversion.”

“We now offer a true platform to prevent fraud from login to post-purchase, while ensuring legitimate customers aren’t treated like criminals. Sift has so much opportunity to further expand our platform, partner with our customers, and amplify our growth.”

“Now is the perfect time in our journey to bring in a proven leader who deeply understands enterprise sales, can empathize with customers, and build on the incredible culture we have today,” says Jason Tan, Sift’s Founder and Executive Chairman of the Board.

“Kris is a one of kind hire and we see a bright future with him at the helm.”