Gymshark picks Google Cloud to drive digital growth and innovation with generative AI
Gymshark is harnessing Google Cloud’s data analytics and AI tools to boost customer experiences during November’s retail sales event and beyond, including improving the breadth, relevance, and availability of its product offering.
It will use Vertex AI, in particular, to create new assistants that will guide consumers through the product selection process and improve the Gymshark training app experience.
And it will also tap Google Cloud’s BigQuery to replace the central repository of all data, as well as Looker, a unified business intelligence platform, as its visualisation and reporting tool.
“We are proud to work with a British grown company and to be part of Gymshark’s global growth journey. With our technology, the Gymshark team is now equipped to go from digital native to data native and unlock transformative experiences for customers all over the world,” says Helen Kelisky, Managing Director, Google Cloud, UKI.
“We have come a long way since founding Gymshark 11 years ago, and we are ready for this partnership to kickstart the next phase of our transformation and future growth,” says Ben Francis, CEO and Founder, Gymshark.
“Data is at the heart of this evolution, and with the help of Google Cloud’s game-changing technology and data analytics experts, we are certain that we will be able to reach our goals and remain a leader in this competitive industry.”
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