Retail price comparison engine Genie Shopping brings in Warrick Lambert as Chief Executive Officer

UK retail price comparison engine Genie Shopping has announced its first Chief Executive Officer, performance marketing specialist Warrick Lambert, who is returning to the business after 12 years.

Originally known as Crowdstorm, the business emerged in 2006 as a consumer focused shopping website.

However, in 2017, following a move by Google to open up its platform to shopping aggregators, Genie Shopping switched focus to capitalise on the new opportunities in online retail marketing.

This has included developing its own “shopping campaign management” technology, which helps retailer adverts appear at the top of shopping results searches.

Genie Shopping now sends more than five million customers to retailer websites every month, resulting in over £10 million in sales for partners like Dyson, Dell, Lookfantastic, Waterstones, and Mamas & Papas.

Lambert joins from the social media publisher Redu Group, where he spent eight years rising to become CEO in 2022. Previously, he had been the Managing Director of gift card provider MBL Solutions.

In addition, Lambert previously worked for Genie Shopping’s parent company, the digital marketing firm Genie Ventures, as a business development director before leaving in 2011. On his return, he is set to spearhead a team operating from the group’s Cambridge headquarters.

Lambert says: "I'm excited to join the Genie Shopping team at a pivotal time in its journey.”

“We're already driving huge boosts in sales for our clients and with the continuing development of our technologies we'll see this accelerate into 2024.”

“The growth of the business over the last few years has been phenomenal and with the talented team we have in place we're on track to become Europe's leading CSS partner.”

“I'm looking forward to building on Genie Shopping's reputation with our retailers, networks and agencies." 

Genie Ventures CEO Ciaron Dunne comments:  “We are delighted to welcome Warrick back to the Genie family and look forward to benefiting from his leadership and depth of experience in performance marketing.”

“With him in place as CEO, we will look to cement Genie Shopping’s burgeoning reputation as one of Europe’s leading CSS businesses, acquiring new clients and helping to nurture our existing partnerships.”