At the forefront of innovation in the equestrian industry: LeMieux rolls out digital outfit builder

Equestrian brand, LeMieux, has launched a digital outfit builder.

The tool allows customers to try on an outfit for both horse and rider, using 3D renders of the AW23 product.

In a bid to make sure the outfit builder accurately reflects its customer base, LeMieux chose its own model Amy as its first character.

Since this is a pilot programme, Amy has been designed to reflect the average gender, age, size, and height of the typical LeMieux customer.

However, the aim is to represent all customers in the outfit builder and make it a truly inclusive tool.

LeMieux is also planning on expanding its product range in the outfit builder.

In addition to what it currently offers, it will be introducing all its colour collections. It aims to include the Young Rider, Mini, Toys and Men’s Collections.

“We are proud to be at the forefront of innovation in the equestrian industry,” says Dan Mahoney, Managing Director at LeMieux.

“The outfit builder is a testament to our commitment to providing exceptional products and outstanding customer experiences. We invite all equestrians to explore this exciting new tool and discover the endless possibilities it offers.”