UK startup and 2022 RTIH Innovation Awards winner HyperFinity launches new retail media product
Decision intelligence specialist, HyperFinity, has launched a new retail media product, designed to help retailers leverage their first-party data, and maximise the impact of advertising.
The UK-based company’s platform links together customer spend data, product attributes, and web browsing data to deliver precise insight into consumer behaviour and needs. These insights are used to target consumers with highly relevant products on retailers’ websites, apps and in-store.
Peter Denby, Chief Commercial Officer at HyperFinity, comments: “We’ve been working on our retail media offering under the radar for a while now, and we’re seeing fantastic results.”
“Our platform enables retailers to improve their targeting and personalisation, then, assess campaigns effectively with closed loop measurement. We can attribute retail media success by measuring ROI and return on ad spend.”
“Retailers are embracing retail media with open arms. They see it as a triple win. Customers are served more relevant ads, brands reach their target audience more effectively, and retailers increase profitability.”
“Ultimately, it’s a space that’s only set to keep growing, as retailers look for ways to cut wasted ad spend and improve customer loyalty, whilst also supercharging profits.”
HyperFinity has also launched an eBook, which uncovers how data can fuel the retail media revolution for retailers looking to diversify their income streams.
2022 RTIH INNOVATION AWARDS
HyperFinity emerged victorious at the 2022 RTIH Innovation Awards, picking up the Startup of the Year (UK) gong.
Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.
RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”
“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”
“Congratulations to our 2022 retail technology hall of fame entrants.”
2023 RTIH Innovation Awards
There is just one week left to submit your entries for the 2023 RTIH Innovation Awards.
The event culminates in a fantastic ceremony, complete with a drinks reception and Christmas themed three-course meal at the Barbican Arts Centre on Wednesday 29th November.
Deadline for 2023 submissions is Friday, 3rd November.
Click here for further information on the 2023 RTIH Innovation Awards.
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