“A vibrant hub of joy and creativity”: MINISO lands on London’s Oxford Street with biggest UK store yet

MINISO has ventured on to London’s most famous shopping street. Located on 100 Oxford Street, its new store opened its doors to the public on Friday.

Spanning 2,700 square feet, MINISO's Oxford Street flagship store stands as the brand's largest retail space in the UK to date. It marks its 23rd store in the UK and third stand-alone high street location. 

The grand opening was commemorated with a ribbon cutting ceremony featuring Sabrina Bahsoon, aka Tube Girl on TikTok.

Saad Usman, Chief Operating Officer at MINISO UK, says: “Our Oxford Street store marks a significant milestone in our journey, a testament to our unwavering belief that 'Life is for Fun.' We're thrilled to extend this philosophy to the lively Oxford Street community. Our store isn't just any retail space; it's a vibrant hub of joy and creativity.” 

“Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney.”

“At our Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It's a celebration of endless choices and delightful surprises.”

The opening is the retailer’s second store in central London and follows the launch of its other London physical locations in Shaftesbury Avenue, Westfield White City, Ealing Broadway Shopping Centre, Brent Cross, Harrow, Lewisham and Wandsworth.

MINISO has over 5,800 stores in over 100 countries, including several famous retail destinations such as Times Square in New York.

2023 RTIH INNOVATION AWARDS

MINISO is among the shortlisted companies at the 2023 RTIH Innovation Awards.

Along with Pinnaca Retail Solutions, it is in the running for our Technology Implementation of the Year (UK) gong.

Our winners will be revealed at a fantastic awards ceremony, which will take place at the Barbican Centre in central London.

The event will be held on Wednesday, 29th November, maintaining its popular evening format, with a drinks reception in the stunning Conservatory, followed by a Christmas themed three course meal, and awards ceremony in the Garden Room.

To book your place at this must attend event, click here.