Back of the net! Sodexo Live! launches permanent self-serve Ebar Beerwalls at Millwall Football Club
Last week fans of Millwall Football Club became the first to try Sodexo Live’s self-serve EBar Beerwall offering - a fully automated and permanent fast pour drinks solution.
Sodexo Live! has been Millwall’s venue partner at The Den in South London since 2012 where it offers retail food services (concourse catering and beverages).
Rebecca Kane Burton, CEO at Sodexo Live! UK & Ireland, says: “We’re the global leader in the live industry, for good reason. We serve tens of thousands of customers each week and are always looking at pioneering ways to do things differently to benefit our guests and our venue partners.”
“The launch of these fixed EBar Beerwalls is just the start of a range of innovative initiatives we plan to trial and roll-out over the coming months.”
Millwall’s Chief Operating Officer, Billy Taylor, says: “We are continuously looking at ways to improve the matchday experience for fans at The Den and the installation of EBar Beerwalls is another positive step forward in doing so.”
“We understand the need to reduce queue times and create a smoother purchasing process for supporters which we believe can be achieved with our new EBar.”
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