Secret Sales brings in Chris Lacey as Chief Digital Officer and Alex Adamson as Chief Marketing Officer
Secret Sales, a non full price marketplace for fashion, sportswear and beauty brands, has announced the appointment of Chris Lacey as Chief Digital Officer (CDO) as it accelerates its European expansion strategy.
CEO Chris Griffin says: “As we enter 2024, it’s critical for us to move quickly to keep pace with the strong appetite we’re seeing for off-price from our retailer and brand partners so we can help them expand into new European territories.”
“This is why the time is right to strengthen our leadership team to help us deliver on our vision to positively disrupt the world of off-price.”
As CDO, Lacey is responsible for driving Secret Sales’ platform growth and international expansion.
He will be working with all departments to optimise the e-commerce platform to drive digital revenue, enhance the customer experience and advance operations, including marketing and technology as the business accelerates further on its international expansion, including its merger and acquisition strategy.
He joins from Matalan, where he delivered a large scale digital transformation programme as Director of E-commerce. Prior to this, he served as Digital Director and part of the executive team at Superdry.
Over a nine year period, he built Superdry’s entire e-commerce platform and operation and played a pivotal role in growing its online proposition across North America, Europe and Asia, including China.
Lacey comments: “In today’s challenging retail climate, Secret Sales’ unique, stockless off-price model is changing the game by putting excess stock sustainably into the hands of consumers.”
“The business is at a pivotal growth point and I’m excited to bring my e-commerce experience to the table and support the team in driving new growth across Europe, while creating new value for customers.”
In addition, Alex Adamson joins Secret Sales’ executive board as Chief Marketing Officer. He is tasked with building out a wider marketing and digital strategy, working closely with Lacey to support Secret Sales’ growth ambitions.
Adamson says: “It's an extremely exciting opportunity to step into the CMO role at Secret Sales. The company's distinctive market position and trajectory offer a unique opportunity for a marketer like myself.”
“I eagerly anticipate further dedication to advancing our growth and retention strategies, leveraging the invaluable first-party data from our platform. The particularly intriguing aspect lies in the ambitious yet attainable international expansion plan for the business, in which the new executive positions play a pivotal role.”
Continue reading…