British retailer Boots preps AI powered personal shopper that recommends lipsticks and beauty gifts
Boots is working on the launch of a ChatGPT personal shopper for its website which would be able to give customers recommendations on lipsticks and beauty gifts.
It is currently testing the chatbot with work on the tool set to be ramped up after Christmas.
Walgreens Boots Alliance owned Boots, which earlier this year announced plans to close 300 stores around the UK amidst a rise in online sales, has a partnership with Microsoft - the biggest investor of ChatGPT’s owners OpenAI - and already implements the chatbot in other areas of its business.
RTIH has contacted Boots for comment.
Ocula Boost
Boots is also deploying Ocula Technologies’ Ocula Boost solution.
The AI platform addresses abandoned shopping carts by analysing sites to: identify actions to improve the customer experience, accessibility and performance; rank insights based on predicted value and effort; and ensure teams focus on the right areas.
In a LinkedIn post, Ocula Technologies said: “We could not be happier to be working with Boots UK, the UK’s leading health and beauty retailer.”
It added: “Ocula Boost will be aiming to further contribute to their incredible success: Boots.com recently posted a 28.9% sales increase over quarter and it was the retailer’s tenth consecutive quarter of market share growth.”
"Ocula Boost is about ensuring the Boots.com experience continues to be best in class and relevant for our customers. The AI capabilities it provides ensure we are making use of the latest technologies to stay ahead,” commented Paula Bobbett, Chief Digital Officer at Boots.
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