Melissa Gonzalez joins Crave Retail advisory board, with focus on digital transformation in physical stores

Crave Retail, a customer experience and insights platform, has announced the appointment of Melissa Gonzalez to its advisory board.

Gonzalez is the Founder of The Lionesque Group and Principal at MG2.

She comments: "I'm excited to join Crave's advisory board and contribute to the company's growth.”

“We're just beginning to explore the full potential of smart fitting rooms in enhancing the customer try-on experience. Crave's technology meets the high expectations of apparel shoppers, offering personalised and inclusive service, thereby helping retailers to increase sales and build trust."

Retail visionary Melissa Gonzalez joins Crave Retail's advisory board, spearheading #digital transformation in physical #retail.

Thanks @austinherald for covering our exciting milestone. @MelsStyles, welcome to the Crave family!https://t.co/zXI75syrhk #apparel #store #tech #CX

— Crave Retail (@CraveRetail) December 6, 2023

Matthew Cyr, CEO and founder of Crave Retail, says: "I am particularly thrilled about Melissa joining our advisory board. Her background as a visionary founder, coupled with her experience in transforming retail through innovative strategies, directly aligns with our ethos at Crave.”

“Her entrepreneurial journey and deep understanding of the retail landscape will be pivotal in guiding our mission to give shoppers the experience they deserve and retailers the insights they need."