Fitness company Peloton Studios London gets physical as it opens doors to new retail store

Peloton Studios London has expanded its offering with the opening of a new retail space.

This follows the introduction of more classes, with members and prospective members now able to book cycle and tread classes on Monday morning, Thursday evening and Friday through Sunday.

The retail space is located at 12 Floral Street (next door to the company’s studio). 

Opening today, it will give visitors the opportunity to explore Peloton's latest apparel collections, learn about its hardware, including the Bike+ and Tread, and enjoy a light bite or juice from the new grab & go area.  

It will also act as a hub for members to come together and engage in real life, through educational panel discussions, instructor meet and greets and events, or to grab a pre/post-workout light bite from brands such as Exalt and Fresh Fitness Food. 

12 Floral Street will open from 10am - 7 pm, Monday - Friday; 10 am - 5.00 pm, Saturday - Sunday, and the store will also be open through the internal door for early Monday AM and late Thursday and Friday PM member classes. 

On the comeback trail

Peloton was once the toast of Wall Street, but after a Covid-19 pandemic fuelled boom for its products, its sales and stock price plummeted.

The company is now working on a turnaround plan under CEO Barry McCarthy.