Fast fashion pureplay Asos expands Partner Fulfils programme in partnership with Mirakl

Asos has announced the expansion of its Partner Fulfils programme powered by the Mirakl Marketplace Platform.

Through Partner Fulfils, brands fulfil orders placed on the Asos website and app directly, without products being stored in the firm’s fulfilment centres.

This enables it to offer customers a broader range of products and greater stock availability for existing product lines. Asos recently expanded Partner Fulfils from two to 23 brands across the UK and Europe.

It says that this will also enable it to offer key territories more relevant local fashion through partnerships with smaller businesses.

By hosting their products on the its platform, without holding any stock or handling fulfilment, Asos can tailor its product offering to customers in different markets.

Cliff Cohen, Chief Technology Officer, Asos, comments: “The Partner Fulfils programme is a key tool to enable us to offer our customers better product availability and product width, with minimal impact on our own supply chain operations.”

“Mirakl was the obvious choice for us as a partner that has the expertise and first-class technology we need to power a fully flexible partner fulfilment system together with key fashion brands.”

Sophie Marchessou, Executive Vice President Customer Success, Mirakl, comments: “Partner Fulfils is key to Asos’ ambition to grow internationally while delivering highly localised customer experiences.”

“We are delighted to be able to support them with our expertise and marketplace technology to diversify and strengthen their supply chain and better serve their customers.”