UK online marketplace OnBuy introduces Klarna buy now pay later service on over 35 million products 

OnBuy has launched Klarna Pay Now, Pay in 30 Days and Pay in 3 across 35 million+ products.   

The e-commerce firm says that this is a response to increased consumer demand for a wider range of payment options.

A recent survey conducted by the online marketplace showed that one in three people choose to shop with a retailer because they offer their preferred payment method.  

Cas Paton, CEO at OnBuy, comments “We’re committed to giving consumers the shopping experience they want. Our customers have asked for the flexibility to make purchases in a way that suits them, and we’re excited to be able to respond by launching Klarna across our site.”

“The introduction of more payment options also benefits our sellers, as more choice for our customers ultimately results in more sales overall.” 

OnBuy also recently introduced direct payment into UK bank accounts for the first time since its launch in 2016.

It has also added WorldFirst and Payoneer, which will be beneficial for overseas sellers, who are often affected by high international payment fees.

The move means that sellers no longer need to connect PayPal accounts in order to sell on the platform, removing a blocker that has been a deterrent to some in the past.

Paton says: “We are more committed than ever to transform the online retail experience for the better, and our marketplace will now offer sellers more streamlined processes and even better customer service from our team based in the UK.” 

“OnBuy prides itself on working with sellers and championing their success, and the introduction of WorldFirst, Payoneer and direct bank payment is just another example of how seriously our business takes this mission.”

“Our sellers have asked for a stress free selling experience, easier payments, and access to direct support, and we have listened. This is the first of many big plans OnBuy has in the works for 2023 – so watch this space.”