ExCeL London becomes first event space in UK to adopt Amazon Just Walk Out technology
This week sees the launch of Market Express at London ExCeL, pitched as the first checkout-free store within an events space in the UK.
ExCel worked with catering partner, Levy UK + Ireland, on the store, which is powered by Amazon’s Just Walk Out technology.
Visitors tap their payment card or mobile wallet upon entry and then said tech detects what is picked up from or returned to its shelves.
When they are finished, they are able to leave the store and their payment method will be charged for their items.
Developed for ExCeL by Levy UK+I’s service solution – BUILT by Levy – the Market Express retail offer includes hot beverages, grab-n-go hot meals, sweet and savoury bakery items, salads, sandwiches, soft drinks and fruit juices.
A snack range including fruit, granola bars, cereals and biscuits are also available, along with essential convenience items from medical supplies and toiletries to reading glasses and umbrellas.
Rak Kalidas, MD of BUILT by Levy, says: “We’re excited to be part of another industry first and bring checkout-free technology to visitors of ExCeL.”
“This follows the successful launch of frictionless kiosks within the Levy UK + Ireland stadia portfolio, so we know we have a winning formula which will transform the customer journey.”
Simon Mills, Chief Commercial Officer at ExCeL, says: “With some 400 events and four million visitors every year, we are constantly looking at ways to further enhance our customer journey.”
“Through our partnership with Levy UK+I, we can now provide a better, faster experience using proven safe technology, allowing more time for visitors to network, learn and trade around their event.”
Jon Jenkins, VP of Just Walk Out technology by Amazon, comments: “We’re thrilled to collaborate with London’s largest event venue ExCeL to introduce the first checkout-free store within an event space in the UK, and we look forward to providing patrons of ExCeL a frictionless shopping experience with Just Walk Out technology.”
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