How product design software and virtual modelling helps retailers sell products

In recent years, the technology boom has meant that more and more people are familiar with how software can change their lives.

This is beneficial for consumers and retailers alike, as they can use innovative technology to buy and sell products.

3D technology

This can be seen in the rise and widespread implementation of 3D technology, as retailers are able to create virtual 3D models of their products. When buying a product, many customers prefer to see the product in real life so that they can picture it in their own homes.

While online shopping has taken over the market in a large way, thanks in part to the Covid-19 pandemic and people’s increasing desire for convenience in their lives, one of the shortfalls of shopping online is that customers are unable to touch and see the product in real-time. This can lead to them being wary of making large purchases, as they might be disappointed in the end product.

Unfortunately, there isn’t yet a way to completely eliminate this problem. However, virtual 3D modeling allows retailers to demonstrate how a product can look in real life.

One common option is for customers to superimpose a 3D image of the product by using a camera to see what it might look like in their home. This is especially common with furniture, as it helps customers to picture owning a product.

The trick to selling

When marketing a product, the trick isn’t just to tell a customer how great the product is. Instead, the retailer needs to help the customer imagine the product in their own lives. This can’t be achieved by a list of product design specifications, but rather by showing the customer how the product works.

Instructional videos and advertisements showing how the product works are great ways to do this. If someone sees a video of a gas grill cooking fantastic food, then they’re more likely to buy it than if they are told the technical specifications of the grill.

Virtual modelling allows consumers to picture the product in their homes. They still can’t touch it, but it can be even more effective than shopping in person, as they can see in real-time how it matches their other furniture. Imagination is half of the journey toward purchasing.

Using design software

So far, this article has discussed selling a product, but design software can also help customers to create a product according to their specific needs. For example, kitchen design software is a fantastic tool for architects, kitchen contractors, and customers alike.

If someone has a hand in designing their home, then they are more willing to pay more for the features that they picked out. Of course, it is up to the contractor or retailer to decide how to integrate the software into their selling strategy.

The software should also be easy to use, or at least make it easy to show the customer how their design ideas can be implemented. By the end of the deal, everyone should be happy.