Adobe works with luxury British heritage brand Asprey to boost digital consumer experience

Adobe has announced the latest iteration of its partnership with Asprey to strengthen its digital storefront and luxury e-commerce offering.

This involves the use of Adobe Commerce and Adobe Experience Manager to relaunch Asprey’s new website.

Aidan Connor, Chief Technology Officer at Asprey, says: “The retail world has drastically shifted because of the pandemic and a robust online retail experience is absolutely critical in this climate to ensure we’re providing our customers, both online and in-person, with the luxury experience they’ve come to expect.”

“Our mission and values calls for the use of the latest cutting-edge technologies and therefore the use of the Adobe suite of products. With Adobe, our digital consumer experience is coming to life, and we’re excited for our customers to experience the new site.”

As part of this digital transformation, Asprey has implemented a blockchain solution allowing the provenance of its products to be securely recorded and tracked online.

These efforts include the company exploring NFTs (non-fungible tokens) that work as a permanent, tamper-proof record of an item’s authenticity and value.

It says that this is highly valuable to Asprey customers, given their expectations around high resale value.

Suzanne Steele, VP and MD for Adobe in the UK, comments: “As well as being functional, the experience that brands deliver through their websites and e-commerce platforms needs to be a reflection of who the brand is and match the expectations that customers have of them.”

“For Asprey, whose customers expect the finest quality and bespoke service, having a digital storefront that truly tells the story of its products, materials and heritage with stunning content and personalisation capabilities takes the luxury experience out of its boutiques and into the hands of customers, wherever they are.”