Astra Tech taps AiFi AI tech as it opens first autonomous B Store at Abu Dhabi’s Sky Tower

Astra Tech, a UAE-based technology investment and development group, has launched its first fully autonomous store in Abu Dhabi’s Sky Tower.

Powered by AiFI computer vision technology, B Store also enables shoppers to pay for their purchases by using their faces.

Astra Tech acquired UAE FinTech PayBy last year, and this location uses the firm’s FacePay PoS technology for biometric payment authentication.

Upon approaching the entry gates, the customer is greeted with an ELO screen displaying a message, "Tap or Scan to Enter." They have the option to pay using the PoS machine by tapping their card or utilising FacePay.

The ELO screen will then initiate a question about their receipt. When selecting their preferred option, the gates open, granting access to the store..

Inside the store, customers can comfortably choose their items. Upon leaving, they receive a text message on the provided phone number, expressing gratitude for their trip and informing them that their receipt is being processed.

A subsequent message contains a hyperlink, allowing customers to click and view their receipt.

Autonomous E-commerce Director at Astra Tech, Valeriya Thores, says: “We are thrilled to introduce the first ever B Store and redefine the future of retail.”

“This innovative integration of facial recognition technology revolutionises the way we shop and showcases our commitment to providing unparalleled convenience and security.”

“Step into the future of retail with B Store, where your face becomes your ultimate payment method. Our vision has always been to simplify the every day for our customers, and this is another step in that direction.”

In a LinkedIn post, AiFi said: “With our AI technology at its core, B Store provides an unparalleled shopping experience, offering seamless, cashierless transactions and personalised recommendations tailored to each shopper's preferences.”

“Our state-of-the-art computer vision system enables real-time product recognition, inventory management, and optimised store operations, ensuring a hassle-free experience for customers.”