Brace yourself: Amazon Prime Day shopping event returns in 2023 on 11th and 12th July

Amazon has announced that it will host its annual Prime Day shopping event on 11th-12th July.

New deals will drop every 30 minutes during select periods throughout the two days.

The e-commerce giant says that this Prime Day, members in the US will also be able to shop more deals on small business products than ever before.

"Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love," says Jamil Ghani, Vice President at Amazon Prime.

"With Invite only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”

Early access to deals starts now on select Amazon devices and products from brands like Ruggable and quip.

Members can also shop early deals on products from small businesses like Madison Reed, Balanced Tiger, and AllKem Beauty - and other black owned, women owned, and military family owned brands - and independent artisans here.

Prime Day will kick off on 11th July in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the UK.

Prime members in India can shop on Prime Day later this summer.