dunnhumby powered Tesco Media and Insight Platform expands offsite channels to include Pinterest

Tesco’s retail media arm, Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with social media big hitter Pinterest.

This will allow CPG brands to connect with Tesco customers who are fans of Pinterest, using Tesco Clubcard data and dunnhumby’s analytical experience to deliver personalised ads.

Stacy Gratz, Managing Director, Tesco Media says: “We’re really excited to launch another new innovative partnership, this time with Pinterest, which will give CPG brands more opportunity to reach shoppers at the vital consideration stage.”

“A winning combination of Pinterest’s audience and Tesco’s Clubcard data means brand marketing teams can reach shoppers at scale, whether they’re browsing for new recipe inspiration or looking for the latest baking trends.”

Tim Woollias, Sales Director at Pinterest UK says: “Millions of people come to Pinterest every month to plan and shop for all life’s moments. Food and drink are huge on Pinterest, with people searching for everything from weekday lunch ideas to family BBQ inspiration and fancy dinner party dishes.”

“They want to hear from brands, so ads actually enhance the user experience, rather than detract from it. This new partnership will enable thousands of brands to connect with Tesco customers who are seeking inspiration on Pinterest, serving them with the very ideas and products they’re already looking for.”

The Pinterest partnership gives brands the chance to use five ad formats including static, video, carousel, and collections, all blending into the user’s home feed, while the Tesco Media and Insight Platform sales conversion report closes the loop by attributing sales to users who saw the ads.

Tesco Media and Insight Platform uses dunnhumby’s Sphere platform, which allows brands and agencies to book premium placements directly, as well as understanding real-time campaign performance at the touch of a button with closed loop measurement.