PayTech firm Nexi makes Teatro Arcimboldi Milan the first cashless theatre in Italy

Teatro Arcimboldi Milan has inked a deal with Nexi which will see it become the first cashless theatre in Italy.

Teatro Arcimboldi Milan opened in 2002 as host of the Teatro alla Scala.

From September, tickets for performances will be payable digitally.

This will subsequently be extended to all of TAM’s service partners: the Il Sole 24Ore bookshop, the Finger's restaurant and the Dal Milanese restaurant. Nexi is providing the technological infrastructure and payment devices.

“Our goal is to support the public administration, businesses and merchants with innovative services capable of making the shopping experience easier,” says Erika Fattori, Brand and Communication Director at Nexi Group.

“Increasingly, physical channels are integrating with online channels. We enable this through digital payments that guarantee the whole community benefits in terms of speed, safety and convenience. The agreement with TAM allows us to support the theatre as it transforms its business.”

2023 RTIH Innovation Awards

The fifth edition of the RTIH Innovation Awards is now open for entries.

The awards. sponsored by CADS, 3D Cloud by Marxent, and Goodays, celebrate global tech innovation in a fast moving omnichannel world and include a payments category.

Deadline for 2023 submissions is Friday, 27th October, with winners being revealed at an exclusive event at the Barbican in central London on Wednesday, 29th November.

Entries are free and you can submit in multiple categories.

Payments Innovation

This award recognises payment initiatives that are both innovative and customer and retailer friendly.

We’re looking to reward a project that has the potential to increase a retailer’s competitiveness and effectiveness, and to improve the shopper experience. Bonus points if the project could be considered a first in the market.

Download an entry form here.

For all entry related queries, email: scott.thompson@retailtechinnovationhub.com

RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“I’m excited to launch the fifth edition of the awards. The 2023 event will be the biggest and best yet.”