N Brown Group continues digital transformation journey with launch of new Jacamo website
Fashion and homeware digital retailer, N Brown Group, has launched a new trading website for Jacamo, its menswear brand.
This follows the implementation of a new site for Simply Be in September, and is pitched as another important step in the Group’s digital transformation journey.
The platform aims to deliver a more seamless customer experience, with a frictionless checkout process, and users receiving the same experience across mobile devices.
N Brown Group says that Simply Be’s new offering performs 20% faster than the historic website’s legacy technology and has received external endorsement of its performance, with its Google Lighthouse score increasing, a measure based on a combination of performance, accessibility, SEO, and best practice criteria.
It adds that Jacamo’s new site is already showing improvements to conversion rates.
Both will be updated on an ongoing basis, with new features developed and added as customers continue to feedback on their experiences.
Nuno Miller, Chief Operating Officer at N Brown, says: “From the positive results we have seen across both the new Simply Be and Jacamo sites, it’s clear our digital transformation is successfully addressing the Group’s legacy online infrastructure and delivering a better customer experience.”
“Utilising the latest technology to create an enhanced, customer-first experience is central to our aim of providing a flexible, responsive, and ergonomic platform from which to drive future growth.”
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