Retail technology innovation of the week: TalkShopLive presents Teenage Mutant Ninja Turtles show
Retail Technology Innovation of the Week is a new series from RTIH highlighting stand out deployments, launches, and initiatives.
Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report early next year.
So far, we’ve showcased work being done by Ocado Retail, Decathlon, Lacoste, and Downtown Spirits and now we’re turning our attention to TalkShopLIve.
The live streaming, social selling network has worked with Paramount Pictures and Walmart on an event involving the new Teenage Mutant Ninja Turtles movie.
In a LinkedIn post, Bryan Moore, CEO and Co-Founder at TalkShopLive, said: “Building connections between content and commerce is at the heart of what we do, and today is not any different.”
“So thrilled to welcome the iconic Teenage Mutant Ninja Turtles presenting our first ever show with Paramount Pictures featuring a new toy collection exclusively available at Walmart.”
He added: “Hosted by the Ballinger family, the live unboxing event connects the retail ecosystem bringing talent, brands, media networks and retailers together to bring products to life. Make sure you tune in and get a glimpse behind the movie magic right at Paramount Studios.”
Honourable mention
German retailer Netto Marken-Discount reports that its private labeled food and beverage products are now digitised using Digimarc technology, including incorporating covert Digimarc digital watermarks into the packaging.
“It is exciting to partner with retailers like Netto that are setting the example for the rest of the industry and leading the way for a circular economy,” says Digimarc CEO Riley McCormack.
“More sustainable packaging is becoming a business imperative, and our digital watermarks are transforming recycling as a validated way to improve circularity dramatically.”
“We initially cooperated with Digimarc to optimise our checkout by digitising our private label food and beverage products with Digimarc’s technology,” says Christina Stylianou, Netto Corporate Spokesperson.
“Netto is now also well positioned to adopt Digimarc Recycle by leveraging the same Digimarc digital watermarking technology that makes the checkout easier and more efficient. We are ready and excited for Digimarc Recycle to come to Germany in the near future.”
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