UK brand Cotton Traders announces year long celebrity partnership with broadcaster Alex Jones
Cotton Traders has announced it will be partnering with broadcaster Alex Jones as its latest female celebrity ambassador this year.
Launching on 3rd September, the year long campaign will see Jones showcasing her favourite pieces from Cotton Traders through the seasons, whilst revealing her own edit through a series of social media edits on Instagram.
In addition, her edit will be shown to a selection of press and influencers at the brand’s AW23 Press Preview this September. Cotton Traders will also host Jones’ edit on its website, where fans can purchase their favourite pieces online.
The company says that its brand ambassadors aim to “bring in a younger, more digitally savvy customer base for the brand whilst strengthening our position on social media with credible, authoritative content and a cross-fertilisation of followers”.
Cotton Traders’ CEO, Nick Hamblin, comments: “We’re delighted to announce Alex Jones as the new face of Cotton Traders best- elling category, womenswear. Alex resonates so well with our audience and we’re confident the partnership will propel our growth trajectory further through authoritative and authentic content in the digital space.”
“It’s a pleasure to welcome Alex Jones to our Cotton Traders family, alongside Jasmine Harman and Will Mellor, and we can’t wait to see the results she brings to us as a brand going forwards.”
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