Connecting omnichannel journeys: Primark launches revamped website across Central and Eastern Europe markets

Primark’s new look website is now live across all five Central and Eastern Europe markets in which the retailer operates.

In a LinkedIn post, Maciej Podwojski, Head of Sales CEE at Primark, said: “The site showcases our widest ever selection of Primark’s ranges online, plus lots of exciting new features, better connecting the journey between searching online and shopping in our stores.”

He added: “Customers are now able to check stock availability in their local store before visiting, access a brand new wishlist function to save their favourite products, and sign up to a newsletter to receive all of the latest Primark news.”

“This will help to easily browse our great value everyday essentials and latest trends which are available in our stores across CEE.”

“A huge well done to everyone involved who has made this happen. I can’t wait to see the reaction from our customers.”

Stores

In June, Primark boosted its international expansion plans as it opened four new stores in three days, bringing the total number to 425 globally.

In a LinkedIn post, the retailer said: “Our new stores, across Europe and the US, and an extended store in the UK, represent a total investment of over €50 million and an additional 136,000 sq. ft of retail space.”

“Earlier this week we opened our second store in Romania in the city of Bucharest. Now we open our new relocated store in Dundrum Town Centre in our hometown of Dublin, our first store in Lanzarote, Spain and a store in Long Island, New York.”

“And it’s not a wrap yet: we will also open our newly extended store in Liverpool, UK.”

Paul Edney, Technology Director Channels at Primark, commented: “A fantastic milestone delivery by a great team. I am really proud of our recent achievement of opening four stores in three days in multiple territories.”