Currys selects Circana technology to boost customer decision making understanding efforts
Circana (formerly IRI and The NPD Group) has announced a partnership with Currys.
The firm’s Insights Gateway, which will be launched and branded as Currys Tech Insights, will provide the UK retailer’s supplier partners with access to sales performance and customer insights across the Currys business.
Susie Moan, Chief Data Officer at Currys comments: “We are thrilled to be unveiling the powerful new Currys Tech Insights platform to our suppliers.”
“The platform will allow our brands to take an even more forensic approach to understanding the data behind our customers’ decision making. Together, we will have a holistic view of our customers and be able to better anticipate their current and future needs, so that we can help more people than ever enjoy amazing technology.”
Sarah Pittock, Head of Gateways at Circana, says: “Working in partnership with suppliers is crucial to the success of retailers today. Such collaboration has never been more important, particularly when the market factors that influence shoppers are moving so quickly.”
“Driving growth opportunities by sharing an understanding of the customer is pivotal to brand success. The implementation of the Currys Tech Insights platform is a real game changer for the industry, it allows brands an opportunity to realise a shared goal in putting the customer at the core of their proposition.”
Currys will launch the platform in the UK during August.
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