Fresh food retail technology firm Invafresh announces appointment of Will Hansmann as Chief Technology Officer

Invafresh, a US-based company which operates in the fresh food retail industry, has announced the addition of Will Hansmann to its executive team as Chief Technology Officer.

He joins from project44, a specialist in supply chain visibility.

As Chief Technology Officer at project44, he led engineering in partnership with product management and go to market teams to build the company’s supply chain visibility platform. During his five-year tenure, he scaled the engineering organisation across the US, Europe, China, and India.

Prior to that, Hansmann held CTO and other senior technology leadership roles at Citadel, Uptake Technologies, Channel IQ and Aurora Investment Management.

“I’m excited to be part of the Invafresh team to deliver a world class experience to our customers through world class advanced engineering leveraging AI and other emerging technologies to address the challenges they are facing,” says Hansmann.

“This is a time of great innovation in the fresh food and grocery industry as our customers increasingly look to technology to deliver a better customer experience and advance their business. My focus will be to ensure we continually advance our Fresh Retail Platform to exceed our customers’ expectations.”

“I look forward to working with Will as he focuses on expanding the capabilities of our Fresh Retail Platform,” says Tim Spencer, Chief Executive Officer at Invafresh.

“His depth of experience and proven track record of engineering success positions us well for the future as we continue to grow our business and address the evolving technology needs of our customers.”