Pinterest and Victoria & Albert Museum team up via exclusive Gabrielle Chanel exhibition video series
Pinterest has partnered with the Victoria & Albert Museum (V&A) to bring the museum’s sold out ‘Gabrielle Chanel. Fashion Manifesto’ exhibition to life digitally.
Produced by the social media giant, the V&A will host a series of four videos on its Pinterest profile showcasing the exhibition’s key themes, including the ‘The Little Black Dress’, ‘Suits for Women’, ‘Revolutionised Fabrics,’ and a rundown of the exhibition’s highlights.
Each video will use footage filmed at the exhibition to explore the history, evolution and legacy of Gabrielle Chanel, showcasing how fashion can be a tool of empowerment and creativity in everyday life.
Jamie McHale, Content Partnerships Lead at Pinterest UK, says: "At Pinterest our mission is to inspire people to create a life they love, and what could be more inspiring than the iconic V&A, a true British institution.”
“A first of its kind collaboration for Pinterest UK, this exclusive video series enables us to connect fashion lovers with unique content from the Gabrielle Chanel. Fashion Manifesto exhibition. This partnership is a great example of how we're widening the aperture in terms of the types of inspiring content people can find on the platform.”
Sophie Rouse, Head of Integrated Marketing and Insight at the V&A, comments: “The V&A is a family of museums dedicated to the power of creativity, and we want as many people as possible to have the opportunity to experience what we do.”
“Our partnership with Pinterest enables us to bring our sold out Gabrielle Chanel exhibition to a much wider audience, making the inspirational and iconic CHANEL pieces in the exhibition accessible to all. People simply need to visit the V&A's Pinterest profile to enjoy 4 new films giving a unique insight into the Gabrielle Chanel story"
The video series is hosted on the V&A Pinterest account, as well as a bespoke editorial landing page:
Suits for Women - shows how Gabrielle Chanel created an empowering wardrobe using stylish blazer and trouser combinations
Revolutionised Fabrics - reveals how Gabrielle Chanel paired comfort with style to create go-to outfits for embracing everyday life
The Little Black Dress - highlights how Gabrielle Chanel changed the course of women’s fashion with the Little Black Dress
Exhibition Highlights - showcases the most inspiring pieces within the collection.
