Adroit Worldwide Media becomes Choice Market preferred frictionless checkout and development partner

Computer vision and artificial intelligence specialist, Adroit Worldwide Media (AWM), has announced an exclusive partnership with Choice Market, positioning the firm as the preferred provider of frictionless technology solutions.

US-based Choice Market previously worked with AiFi and Juxta in this area.

According to a press release, the partnership with AWM will allow it to “rapidly scale it’s automated Mini-Mart format across multi-family developments, campuses, festivals, EV charging destinations, and hospitality properties nationwide.”

"We are thrilled to embark on this groundbreaking journey with Choice Market as their chosen frictionless technology provider,” says AWM’s CEO Kevin Howard.

“AWM's commitment to innovation aligns seamlessly with Choice Market's vision for the future of shopping. Together, we aim to revolutionise the retail landscape by providing customers with unparalleled convenience and a seamless, technology driven shopping experience."

Mike Fogarty, CEO and Founder, Choice Market, says: "We selected AWM as our preferred frictionless checkout and tech development partner because they share our vision for the future of retail and can support our rapid pace of innovation.”

“AWM's expertise in computer vision and artificial intelligence, coupled with their commitment to deliver real time data and actionable insights made them the ideal partner. This partnership will accelerate Choice's plans to roll out a new digital experience with disruptive features and functionality.”

AWM and Choice Market are promoting their partnership at this year's National Retail Federation (NRF) show in New York at booth #1566.

This event will provide attendees with a look at a Quick Drop Unit showcasing the technologies and frictionless solutions that aim to redefine the retail experience.