Auchan Retail France extends supply chain technology scope with RELEX Solutions
Auchan Retail France has expanded its supply chain footprint with RELEX Solutions.
Since 2019, it has been working with the company on a supply chain transformation project to optimise inventory, increase availability, and improve customer service in physical stores.
It is now extending the use of RELEX to food e-commerce (Drives and Home Delivery) in 2024, including delivery flow smoothing and fresh produce optimisation capabilities.
Delivery flow smoothing capabilities will help to balance deliveries, and thus the resources required, both at Point of Sale and distribution centre levels, and upstream (preparation and transport).
“An efficient, streamlined supply chain is crucial today in satisfying consumers,” says Arnaud Poisson, Supply Chain Director at Auchan Retail France.
“By increasing our investment in RELEX Solutions’ technology, we aim to increase efficiency, reduce waste while guaranteeing product availability and freshness at all times, while reducing the impact on our carbon footprint.”
Auchan Retail France is also in the process of implementing complementary modules as it looks to be even more relevant in sales forecast calculations.
“The implementation of machine learning as well as weather forecasts in 2024 will enable Auchan Retail to manage fluctuations in demand more effectively, and in particular those linked to changing weather conditions,” says Julien Henrion, Project Manager in Auchan Retail France’s Supply Chain project department, in charge of deploying the solution.
The retailer says it will be able to better understand its customers’ preferences, make more accurate forecasts and optimise stock levels to ensure that the right products are replenished at the right time and available in the right place.
“Accurate forecasting is crucial in food and retail, particularly to reduce wastage. Auchan Retail France will now be able to make more accurate forecasts, optimise stock levels, minimise out-of-stocks and ensure that products are at their freshest when they reach customers’ hands,” says Stefano Scandelli, Senior Vice President Sales, EMEA & APAC, RELEX Solutions.
“We are committed to supporting Auchan Retail France’s ongoing strategy of enabling the best shopping experience for its customers.”
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