European AdTech firm Utiq announces UK launch and appoints Sara Vincent as Managing Director

European AdTech firm Utiq has announced its launch in the UK, and the appointment of Sara Vincent to run the new operation. 

Utiq, which launched in 2023 and is backed by the telecommunications providers Deutsche Telekom, Orange, Telefónica and Vodafone Group, says that it “enables brands and publishers to deliver relevant, ad funded experiences to their consented audiences, while embracing the toughest privacy standards, through its secure and encrypted solutions”. 

Vincent joins following five years at Index Exchange, initially as Senior Director, Publisher Development, and, for the last two years, as MD, UK. P

Prior to that, she spent four years at JustPremium (acquired by GumGum in 2021) as SVP, Publisher Development. She was ExchangeWire’s AdTech Personality of the Year for 2022. 

Her new role will be to build out a team to support the company’s growth, partnering with publishers, advertisers and AdTech providers. 

She says: “I am very excited to join Utiq at such a pivotal time for the industry and to bring our people first service to the UK, following successful launches in Germany, France and Spain.”

“We have an opportunity to reset what consent means to both the user and the advertiser, with the Utiq service becoming the alternative to a now deprecating, unreliable third party cookie.”

She adds: “As a catalyst for change, we are helping to create a trusted and responsible ad-funded open internet, with privacy and data protection at its heart, underpinned by a service that is transparent, accurate and scaled.”

“This is a purpose driven business that I am proud to be part of, and am keen to begin this journey of growth in the UK, working with our trusted partners.”

Marc Bresseel, Utiq’s CEO, says: “I am thrilled to welcome Sara to our team, and to the role of Managing Director for the UK - a market of significant strategic importance as we continue to accelerate our service delivery and growth.”

“Sara is a seasoned AdTech executive and her previous clients and partners have experienced first-hand her values, passion and commitment.”

“Her depth of experience, credibility and network will be invaluable for the launch of our Utiq service in the UK and will develop and expand our relationships with publishers and brands.”