Amazon Just Walk Out technology goes live at Simply Fresh London Gatwick Electric Forecourt store

GRIDSERVE and Simply Fresh have brought Amazon’s Just Walk Out technology to the London Gatwick Electric Forecourt, which is pitched as the first of its kind to open at any of Europe’s international airports.

The location features 30 EV charging bays and a Simply Fresh Little Fresh convenience store with Just Walk Out technology, where guests can shop while recharging their vehicles.

Just Walk Out is made possible by artificial intelligence like computer vision and deep learning techniques, including generative AI, to accurately determine who took what in any retail environment.

Amazon says that it built synthetic datasets to mimic millions of realistic shopping scenarios, including variations in store format, lighting conditions, and even crowds of shoppers, to ensure accuracy in any environment.

Paul Brant, GRIDSERVE Electric Forecourt Director, says: “Our Electric Forecourts are designed to meet the needs of the communities they serve and deliver an experience that is fundamentally better than filling a car with petrol or diesel.”

“This latest collaboration with Simply Fresh and Amazon that incorporates Just Walk Out technology, is yet another demonstration of how GRIDSERVE continues to lead the charge in developing world class customer experiences.”

“Simply Fresh are always looking for new ways to improve shopping experiences for consumers,” says Kash Khera,  Simply Fresh COO.

“Our Little Fresh concept offers the best of Simply Fresh convenience stores in a much smaller footprint, with an enhanced focus on food for now.”

“Our latest location at London Gatwick Electric Forecourt, enabled by Amazon’s Just Walk Out technology, provides a perfect solution for EV drivers who want to recharge and get back on the road quickly.”