DNA Payments Group hires Adyen’s Jan-Pieter Lips as CEO as it eyes next phase of growth in UK and EU

DNA Payments Group, an omnichannel payments company operating in the UK and EU, has appointed former Adyen executive, Jan-Pieter (JP) Lips, as its new Chief Executive Officer. 

He will be responsible for DNA Payments’ next period of growth as the company continues to develop and provide payments solutions into fast growing vertical market sectors such as restaurants and specialist retail.  

Lips was co-founder of the Nectar programme back in 2002.

He has spent the last four and a half years as Head of Unified Commerce at FinTech big hitter, Adyen.

There, he was responsible for the omnichannel verticals and for development and driving adoption of the Unified Commerce offering, pitched at omnichannel companies in retail, food and beverage, and hospitality.  

Founders of DNA Payments Arif Babayev and Nurlan Zhagiparov say: “We are delighted to have secured JP as CEO. He brings with him more than two decades of immense experience after founding Nectar and at the highest level at Adyen.”

“His passion for customer experience means that he was the outstanding candidate for the role and in the perfect person to take DNA to even greater heights.”

The move will allow Zhagiparov to focus on innovation, product and technology and Babayev on M&A, expansion plans, strategy, and key partnerships.

“We have been through a long and thorough selection process and are convinced that JP is the right person for the role. He has our full support, and we will continue to work alongside him to take DNA to the next chapter of our exciting journey,” they comment.

Lips  says: “I am excited to join DNA at this key moment where the company is going through huge growth. Creating great customer experiences is now non-negotiable and expectations from consumers are growing exponentially.”

“More than ever before, companies want to quickly and easily adapt to changing customer behaviours and new innovations in commerce and payments. DNA’s people and platform are incredibly well placed to deliver this.”

“I am a big believer in the transformational role of technology, and DNA is in a very strong position as a technology-first, end-to-end payments platform that consolidates and supports multiple channels.”

“By providing these scalable and secure systems, we can help our clients provide their customers what they want and need - a consistent buying experience.”