Trust signals to look for when entering payment details online

Lack of trust signals indicates fraud to 49% of shoppers. With 31% of shoppers saying that their biggest concern is having their credit card information stolen, it’s safe to say that trust signals are more important than ever. 

Whether you’re shopping online or trying to better the security of your e-commerce store, these are the top things you need to look for when assessing whether or not a site is reputable.

Secure payment methods

The first thing people look at when entering their details online is secure payment methods. This includes the acceptance of credit cards, debit cards and even ePayment providers such as PayPal.

The casino sector is a prime example of how to integrate a high level of security when it comes to online payments. Online casinos handle a large number of transactions per hour, so those who bingo games online will notice that there’s often a range of payment methods accepted, along with two-factor authentication through payment apps.

This helps to confirm the identity of the user while cracking down on online payment fraud. These trust signals help to give users the confidence they need to feel safe when depositing money online. 

SSL protocol

One way to know if a site is secure or not would be for you to look for the “s” in “https://”. Look out for a green badge too, or a padlock symbol. This indicates that the site is secure and that they have adhered to strict guidelines. In addition to this.

Chrome now marks websites that do not have SSL certificates as “not secure”. This is now the ultimate trust signal for website visitors, so if you’re a shopper, look out for this symbol. SSL will do the heavy lifting when it comes to data encryption, including credit card information that might be sent to and from a website.

Some shopping cart programs come with built-in payment systems, which is often the best way to cover your bases.

Warranty and returns

It doesn’t matter how good your service is, because if you run a business, you are probably going to come across a customer who takes issue with your service or products. In situations like this, having a clear returns policy is key.

It needs to be visible on your site too. Nothing is shadier to a customer than if you try and hide all of your returns information until you have made your sale. Put your warranty information and your returns information within your privacy policy.

When you have done this, hyperlink it in the footer of your site. If you do this, then it will be visible from every page, and customers will never have a hard time finding it if they need it.

As a customer, it’s helpful to read through the information to make sure that you understand the instances where you can return a product, and whether or not you are liable for postage. Things like this can help you to ensure a way smoother online experience.