Macy’s veteran Melanie Zimmermann joins Criteo to lead the company’s global retail media practice
Criteo has announced the appointment of Melanie Zimmermann to lead its global retail media practice.
Zimmermann joins from Macy’s, where she built its Media Network, the company’s retail media network that reaches more than 46 million customers across Macy's and Bloomingdale's and is said to influence more than 440 million transactions online and in-store.
In her most recent role as VP, Head of Macy’s Media Network, she was responsible for developing and executing strategy and leading all retail media operations from media planning, sales, campaign management and analytics.
At Criteo, Zimmermann will report to Chief Revenue Officer Brian Gleason and her team will be in charge of driving the global vision and strategy of Criteo’s retail media practice and forging alignment across regions.
She will also play a pivotal role in retail media product strategy and prioritisation, closely connecting commercial needs and product development.
Zimmermann’s hire comes on the heels of Stephen Howard-Sarin’s appointment as Managing Director of Retail Media in the Americas in December.
Most recently at Instacart as VP and General Manager of Retail Media, Howard-Sarin brings with him over a dozen years of retail media experience with leadership positions at eBay Ads and Walmart Connect.
His focus is on building and growing Criteo’s retail media footprint with advertisers and retailers in the Americas and reports to Sherry Smith, Executive Managing Director, Americas.
“As we continue to evolve alongside the industry, we’re excited to expand our deep bench of retail media talent with the addition of two key industry leaders. Melanie has an impressive track record of building and scaling a high-performing retail media network. Her experience at Macy’s kept her at the forefront of innovation and will be a key asset as we help unify an ecosystem that’s poised for a new stage of growth,” says Gleason.
“In addition, I am confident that Stephen’s diversified experience leading retail media teams for the last decade will help grow our footprint and continue to transform the business in the Americas.”
“With its massive global retailer footprint and thousands of brand advertiser partners, Criteo is not only a pioneer in retail media, but it’s also constantly evolving its unique position by tapping into strategic growth areas and building solutions to create an ecosystem that drives the most value for retailers, brands, and agencies,” says Zimmermann.
“I’m excited to join the company as it continues to develop solutions for its clients’ specific needs and help them reach their full potential with retail media.”
Zimmermann started her career in consulting with Bain & Company in Europe before joining Macy’s in 2013.
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