Crew Clothing Company taps BigCommerce API first approach and multi-storefront capabilities for online push

Crew Clothing Company is working with BigCommerce to power its e-commerce operation and will be re-platforming its multiple brands with the support of IDHL.

In a LinkedIn post, BIgCommerce said: “Our API first approach and multi-storefront capabilities will enable Crew Clothing Company to cater its multiple brands at a lower cost and a faster time to market.”

Stores

Cegid recently expanded its partnership with Crew Clothing, with the brand now implementing the Newsfeed feature within Cegid Retail Store Excellence.

The British lifestyle label has been a user of the task management and retail operations platform since 2009 and has just rolled-out Newsfeed to its 105 stores.

This aims to bridge the gap between Crew’s management and store teams. It’s helping the teams see not only company wide updates but also updates based on their store, role and interests.

The Newsfeed feature will also be rolled-out to Crew Clothing’s latest openings in Canterbury, Stow-on-the-Wold, and to launch stores in Monmouth and London Paddington.

“Previously, we would send out newsletters to stores with an attachment for them to pin to notice boards, and now it goes through Cegid Retail Store Excellence,” says Charlotte Eaves, Retail Operations and Customer Experience Manager at Crew Clothing.

“Each week we have a structured routine for how we send our communications, so instead of having to do everything from scratch, we have lots of pre-set templates which makes things easier.”

“We can also see when stores have read updates. When you combine that with tasking, which is built into the platform, it’s priceless.”

Eaves adds: “Rather than having multiple sources of information, stores have one dashboard. We’re also moving away from desktop computers to be more tablet-based. The fact that staff can go to one location on the tablet and navigate to different functions is a huge benefit.”

“As a result of using Cegid Retail Store Excellence, we’ve been able to simplify our tech stack by eliminating a platform we had used for several years and removing the need for stores to access our central intranet, as all the information and files are now on the platform.” 

2024 RTIH INNOVATION AWARDS

Online retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.