Rite Aid signs on for FinTech giant Klarna’s ‘customer centric’ Pay in 4 payment option across all stores

Pharmacy retailer, Rite Aid, has announced a new partnership with Klarna, which made its name in the buy now pay later space but nowadays pitches itself as an AI powered payments network and shopping assistant, to offer customers the Pay in 4 payment option for purchases across all stores.

“We continue to enhance the in-store shopping experience with modern, flexible services so everyday shopping is simpler and more accessible,” says Jeanniey Walden, Chief Marketing Officer at Rite Aid.

“This collaboration with Klarna reinforces our dedication to customer centric solutions that empower our customers to make purchases with confidence and ease, while maintaining access to the essential products they rely on.”

Erin Jaeger, Head of North America at Klarna, says: “We're excited to introduce Klarna’s interest free flexible payment options in Rite Aid stores, giving shoppers the freedom to manage their purchases - from everyday essentials to special purchases that surprise and delight, like new health and beauty products.”

Rite Aid shoppers with a Klarna account can now pay for their purchases over time with no interest, and no added fees as long as payments are made on time. The integration with Rite Aid’s in-store checkout process ensures that customers can tap the offering across a wide range of products, including everyday essentials, health and wellness items, and over the counter medicines.

Klarna payment methods are not available on certain products including prescriptions or doctor services.

Rite Aid customers using the Pay in 4 payment option need to create a Klarna digital card in the firm’s app for use at checkout. The first payment will be due at checkout, followed by three interest free payments due every two weeks. Customers can track their payments and receive reminders through the app.

2024 RTIH INNOVATION AWARDS

Payments are a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.