Premier League football club Manchester United taps SCAYLE tech for launch of new e-commerce platform

Manchester United has launched its new e-commerce platform after selecting SCAYLE for the project.

This enables transactions across multiple languages and currencies. It also allows for features like ‘make your shirt’ and ‘shop by player’ customisation, fast load times, and a mobile first experience.

The pair say that they will now build on this to develop further innovations for fans as part of their ongoing partnership.

James Holroyd, Manchester United’s Chief Commercial Development Officer, says: “Our new e-commerce platform is a game changer in terms of the quality and reliability of service we can offer fans.”

“We are excited to be working with SCAYLE to set new standards in digital commerce and respond to the growing demand for our products from all corners of the globe.”

“This milestone is an important moment in our partnership and the wider digital transformation of Manchester United as we futureproof the club for a new era of digital engagement with fans.”

Tobias Ring, Managing Director Commercials, says: “We are incredibly proud to have been chosen by Manchester United to transform the digital shopping experience of the club’s huge global fan base.”

“The unmatched flexibility of our technology means that the platform will stay ahead of the e-commerce curve and keep pace with the evolving needs of fans and the club.”

“The partnership will give Manchester United greater control of its own e-commerce platform underpinned by the security of our best-in-class digital infrastructure.”

2024 RTIH INNOVATION AWARDS

E-commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.