TrusTrace unveils Deforestation Compliance Solution ahead of EUDR enforcement in December 2025

TrusTrace, a specialist in product traceability and supply chain compliance, has unveiled its Deforestation Compliance Solution, designed to help companies meet and prove shipments in alignment with the EU’s Deforestation Regulation (EUDR).

The recent decision to delay enforcement until 30th December 2025 provides a window for companies to thoroughly prepare and ensure their supply chains meet the standards ahead of the deadline.

The EUDR aims to prevent deforestation by ensuring products entering the EU do not contribute to deforestation or environmental degradation.

To comply, companies must provide full traceability to the plot of land, and ensure their EU-bound products are free from deforestation related practices. This is poised to have significant impacts across the retail industry, as widely used materials like rubber, wood, and leather fall within its scope.  

“For businesses, navigating the complexities of EUDR is daunting; they are under immense pressure to produce granular traceability data, which makes compliance practices challenging since they need to integrate new processes into existing frameworks,” says TrusTrace CEO and Co-Founder Shameek Ghosh.

“This is where our new Deforestation Compliance Solution comes into play. It is designed to seamlessly integrate into the existing processes, ensuring that EU-bound products in the brand's supply chain are compliant with EUDR requirements.”

“The solution is part of the TrusTrace platform, which harmonises data collection and actions for efficiency and proactive compliance, enabling brands to leverage the collected data to adhere to a broader set of regulations.”

The offering, which was co-designed with enterprise brands to validate that it meets industry needs, employs automations to enable users to send hundreds of data collection requests with a single click, perform geospatial deforestation analysis in real-time, and generate pre-formatted due diligence statements for instant submission.

A collaboration with OpenAtlas, combines multi-spectral satellite imagery with AI.  

Ghosh says: “Our proprietary data collection framework for risk and compliance enables companies to leverage the data collected across regulations. This means that they have the data foundation in place to easily comply with current and future demands, without the need for multiple individual solutions.”

“With our cutting-edge technology solutions and partner network, we are uniquely positioned to help brands achieve full supply chain visibility and meet global compliance standards.”

2024 RTIH INNOVATION AWARDS

Supply chain technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.