Food ordering and delivery platform Grubhub expands marketing platform with Koddi technology deployment

Koddi, which specialises in retail and commerce media technology for enterprises, has announced a partnership with Grubhub to grow its marketing platform to include additional strategic advertising capabilities.

Koddi’s technologies provide the infrastructure for Grubhub to offer its merchants enhanced pre-checkout advertising capabilities including automated optimisations that continually fine-tune budgets, bids and more to drive higher performance, detailed reporting and self-serve campaign creation.

Grubhub’s merchants can access tools like bid automation, advanced targeting and granular performance reporting. They also gain insights into key performance metrics such as share of voice, time live, and ROAS by audience segment. Additionally, the custom built interface makes it easy to view campaign performance and access deeper insights.

“Grubhub is a valuable marketing channel for merchants to grow their sales and reach our tens of millions of customers. We’re excited to expand the services we provide our partners to include greater advertising capabilities,” says Adam Krueger, Director of Merchant Ads and Engagement at Grubhub.

“With ads, merchants can get in front of customers at critical moments of purchase intent to boost sales and achieve their business goals. Koddi’s tailored advertising solution has already resulted in our partners seeing higher conversions from impressions to sales.” 

Koddi and Grubhub are testing new features and placements that aim to drive the highest impact and return for the latter’s merchants.

“Grubhub is a pioneer in online delivery that has centred its business around innovation to continually improve its customer and partner experiences,” says Nicholas Ward, Co-Founder and President at Koddi.

“From the beginning of our partnership, it was essential that Grubhub provide real value to its customers and extensive network of merchants, and that’s exactly what we have achieved together.”

“Over the past few months, we’ve worked alongside the Grubhub team to roll out some of our most advanced and innovative features, including new incrementality metrics to better understand advertising’s impact on spend and how to proactively optimise it.” 

2024 RTIH INNOVATION AWARDS

Food delivery is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.