UGC startup Hue hails milestone and strong vote of confidence as it bags $4.5 million in funding

Hue, which specialises in UGC solutions for beauty and fashion brands, has closed a $4.5 million funding seed round led by Fika Ventures and Underscore VC.

“This isn’t just a milestone for us - it’s a strong vote of confidence in our mission and vision to turn real customers into brands’ most powerful marketing channel,” says Janvi Shah, Co-Founder and CEO at Hue.

“Since day one, we’ve been driven by a passion to make shopping online easier, more authentic, and more inclusive for all.”

“From classmates at Harvard Business School to now working with 45+ leading brands and retailers including Tatcha, Laura Mercier, Credo Beauty, Kate Somerville Skincare, Ceremonia, and more who have put their trust in us to help their consumers - I’m so proud of what our small yet mighty team has been able to accomplish. And we’re just getting started.”

2024 RTIH INNOVATION AWARDS

Startups are a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.