Sustainable deliveries firm HIVED appoints logistics and supply chain veteran Andrew Baker as VP Sales

HIVED, an all electric delivery company, has announced Andrew Baker as its new Vice President of Sales. 

With over 20 years of experience in the logistics and supply chain sector, he will be responsible for building out HIVED’s sales function and onboarding new retail partners. 

Founded in 2021 by Co-CEOs Murvah Iqbal and Mathias Krieger, the company focuses on sustainable, technology driven parcel delivery solutions, tailored to the e-commerce industry. 

Baker joins from DHL Supply Chain, where he worked as Business Development Director for E-commerce & Retail Business Unity.

At DHL, he played a pivotal role in strategic growth, particularly in the large item home delivery service area - an essential market segment driven by the rise in e-commerce and the growing need for specialised home delivery solutions. 

Prior to that, he also spent 18 years at DPD in various commercial roles, where he contributed to the businesses growth within domestic and international parcel services along with DPD Fulfilment warehouse operations.

Baker says: “Delivery is an industry that’s ripe for disruption - and HIVED is the company disrupting it. Murvah and Mathias are doing delivery differently by putting customers and retail partners first, through the implementation of better, purpose built technology and an all electric delivery network. It’s an exciting vision and one that I stand firmly behind.”

Iqbal says: “Andrew has vast experience and deep understanding of the logistics and delivery sector. This experience is going to be invaluable to the ongoing success of HIVED and I can’t wait to see Andrew’s contribution to the future of the company.” 

2024 RTIH INNOVATION AWARDS

Green retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.