Customer engagement technology never felt so good: Andrew Busby takes on adviser role at BOXTEC

Andrew Busby has joined customer engagement technology specialist BOXTEC as Senior Industry Adviser.

In a LinkedIn post, Busby said: “Can't wait to get started with the incredible team at BOXTEC and to working once more with Steve Powell (Sales Director), a true friend and colleague.”

“We'll be shaping strategic planning for future growth alongside the senior management team, as well as utilising industry knowledge to develop go to market plans, identify potential new customers, partners, and markets. Customer engagement technology never felt so good!”

A member of the RTIH Top 100 Retail Technology Influencers List, Busby is the founder of Redline Retail (formerly Retail Reflections) a retail consultancy firm that provides strategic advice and insights to the industry community.

He is a regular contributor to various media outlets and author of the book, Harry Was Right All Along. He is also an international keynote speaker, covering topics such as digital transformation, consumer behaviour and customer experience in retail.

Andrew Busby takes on adviser role at BOXTEC

In a retail career spanning over 25 years, he held senior positions at Kingfisher and Superdrug before joining a number of technology partners to bring solutions to retail businesses.

2024 RTIH INNOVATION AWARDS

Customer engagement is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Check out our finalists here.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.