Social and digital transformation specialist Michelle Goad takes on Chief Digital Officer role at Athleta
Athleta has appointed Michelle Goad as its new Chief Digital Officer.
Goad’s CV includes stints at Nike (as GM, NbG) and PS Dept. (as CEO and Co-founder).
In a LinkedIn post, Athleta said: “Michelle will play a critical role in enhancing our customers’ omni shopping experience and positioning the brand to lead with excellence in digital engagement.”
“Michelle brings nearly two decades of expertise in social first strategy and digital transformation to Athleta, making her the ideal leader to help our by women, for women brand continue to raise the bar in performance innovation.”
“Her extensive background spans building high impact, customer first digital solutions across industries, and we’re thrilled to welcome her innovative vision and energy to our leadership team.”
Goad said: “Athleta is such a special brand to so many of us in the space as it was the first mover in making athletic apparel for women, by women. At a time when brands took a shrink it and pink it approach, Athleta innovated on apparel products making them both highly performant and feminine.”
“Rather than use models or highly curated media, the brand has consistently showed the human side of what it means to be a female athlete. This is a brand that bet on women's sports before women's sports was cool.”
She added: “I am so grateful to Chris Blakeslee (CEO) and the exceptional team that I have the pleasure to work with everyday to work on our mission of empowering women and girls to build confidence, strength, and wellbeing through movement. A mission near and dear to my heart.”
2024 RTIH INNOVATION AWARDS
Digital engagement is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.
The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.
Key 2024 dates
Friday, 25th October: Award entry deadline
Tuesday, 29th October: 2024 shortlist revealed
30th October-6th November: Judging days
Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.
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