Sensei hires Laurents Fricke as Chief Financial Officer and Nicola Luise as Country Manager for Italy

Autonomous stores specialist Sensei has announced two new appointments.

Laurents Fricke is the firm’s new CFO. He was previously at trivago, where he held the position of Head of Corporate Finance. His CV also includes an almost six year stint at J.P. Morgan.

In a LinkedIn post, Sensei said: “With a solid start in investment banking across London and Johannesburg and a lead role in corporate finance, Laurents now channels his strategic expertise into Sensei. An endurance sports lover, traveler, and cook, Laurents is happy to join the Sensei journey.

Sensei hires Laurents Fricke as Chief Financial Officer and Nicola Luise as Country Manager for Italy

Sensei has also brought in Nicola Luise as its Country Manager for Italy.

It said: “Nicola, an accomplished entrepreneur with a background in R&D, has developed high tech solutions, led international business and sales, and built a passionate mentor role at Italy’s PoliHub. With a global network and a knack for impactful partnerships, Nicola is ready to make his mark at Sensei.”

2024 RTIH INNOVATION AWARDS

Sensei is among the finalists at the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Check out our finalists here.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.